Outsourcing Your Studio Operations - Asking For Trouble Or a Sound Business Decision?
While more and more agencies are outsourcing their labour intensive components to studios in many parts of the world, too many are making the mistake of focusing on only the cost benefit aspects. Certainly the cost savings are substantial on paper.
However, if you go wrong with selecting the right studio, you will surely end up with a very bitter aftertaste. Capabilities and infrastructure to provide custom tailored service must be judged. It's a very good idea to use some sort of a scoring system, such as a scale of 1 -10. Demo project: Ask for a demo project where you would provide the raw assets, if possible. 
Monitor the turnaround time of this demo very carefully. Feel out what type of project tracking and management processes are in place. Then carefully compare the quality versus time utilized. IT infrastructure: Get as much info of their IT infrastructure. Without a sound IT infrastructure which is reliable and easily scalable, the entire concept of outsourcing switches from a pleasant experience to a beast weighing heavy on your back. Some good questions to score them on is that if their own FTP facilities are available, is there round the clock IT related support available, the size if the central storage, is it a hybrid network or not, etc. Handling Briefs and raw assets: Judge their ability to translate or understand your brief.
Check to see if you have a dedicated contact person who is familiar with advertising industry and its popular terms. You can also guess their level of maturity if they start to share other clients' assets with you. Those that do this is sure to also circulate your work to others! Trust me on this. In summary, outsourcing your studio operations does make sense and yes, it will save you a bundle and a lot of headache. The trick is to find the perfect fit by being patient in your selection process.
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